Sunday, May 1, 2011

Jessie J- Price Tag

What are the messages in this video clip?

  • The message is that money keeps coming and there is no need to worry about it. It is saying that you should do what you want and forget about how much it costs because the money will come back.

Are the messages then same as the product(s)?

What techniques are used to convey the messages?

  • At one point in the video, Jesse is sitting under a money tree showing that it is as though money grows on trees because it keeps coming.

Who is the target audience and how do you know?

  • Girls that want new things, teenage-20 year old girls,

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