- ‘cool’ changes
- Need to know what people want
- Teens are the most researched people
- Subconsciously buying things you see in TV
- Teenagers are unresponsive to traditional brand marketing
- Finding new products that are ‘cool’
- Promoting music because it is ‘cool’
- Advertising to different types of people
- Understanding as people not customers
Sunday, May 1, 2011
Research
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