Sunday, May 1, 2011

Jessie J- Price Tag

What are the messages in this video clip?

  • The message is that money keeps coming and there is no need to worry about it. It is saying that you should do what you want and forget about how much it costs because the money will come back.

Are the messages then same as the product(s)?

What techniques are used to convey the messages?

  • At one point in the video, Jesse is sitting under a money tree showing that it is as though money grows on trees because it keeps coming.

Who is the target audience and how do you know?

  • Girls that want new things, teenage-20 year old girls,

ACNielsen

ACNielsen

  • Measure what people consume, and the people
  • Understand how important ratings are
  • All day, every day
  • Strong sample design
  • No two homes are alike
  • All media
  • If it’s measured; it has value
  • Online video
  • Understand buyers and sellers
  • Strive for accuracy
  • Able to accept change
  • Always looking for next audience opportunity
  • Always trying to recruit new people

  • Is a worldwide headquarters in New York City
  • ACNielsen is a sister company to Nielsen//NetRatings
  • Nielsen measures the shopping and media consumption of an estimated 10 million consumers worldwide.

People Meter

A people meter is a devise used to record who is watching what programs at what time. It is personalized to every member of the family (age and sex). When someone in the family is watching something, they must use the provided remote and insert who is watching including guests. If the family has forgotten to identify who is there, it will flash and tell them to do so. The purpose is to measure viewing habits of TV audiences.

Target Audience

Simpsons

  • Teenagers
  • Parents
  • Family

The comedy is subtle, not inappropriate or violent. Humor matches adults and children, with stereotypical characters in cartoon form.

WWE

  • 12 year old boys
  • 20-30 males
  • Brook Ashton

Fighting and hurting others professionally appeals to males because it is masculine. The thought of violence without having to be hurt is a dream come true. There are merchandise like toy wrestlers and collecting cards. The girls in as little clothing as allowed appeals to the older age group.

Master Chef

  • People who enjoy cooking
  • Wives/mothers
  • Other chefs or critics

It gives chefs a sense of what it can be like in other kitchens while giving them opinions from critics. Mothers and wives may want to experiment for their families and people who like cooking might want some new ideas.

Fear Factor

  • Families
  • Fathers
  • Males

The sense of danger and adventure is thrilling to families, mostly men because of the risk factor. They love the suspense, the gross food and the danger.

Adverts During Desperate Housewives

Desperate Housewives 8.30-9.00

  • TV program ad
  • Pomegranate juice
  • Interislander
  • Rexona
  • Special K
  • Mascara
  • Toyota

  • Huggies
  • Bread
  • Postie
  • Movie
  • Girl Guides
  • TV program ad.

  • TV program ad
  • Hyundai
  • Kapiti yoghurt
  • Farmers
  • Dove
  • Vita weat
  • Hyundai
  • TV program ad

The targeted audience for these adverts was women of about 30-40. Women do food and clothes shopping and they’re going to be the ones buying nappies.

Slumdog Millionaire Toilet Scene

Camera angles:

A low angle shot of Jamal coming from inside the hole its self is used to show the decision Jamal must make. He has been put on the spot and must decide whether or not to jump into the pile of feces beneath the hole. The low angle of Jamal standing over the hole, holding a photo of his favorite actor (the reason he is wanting to escape) is showing how important this actor is to Jamal. This made a huge impact on the scene by showing the struggle but determination of his final decision.

After deciding to jump through the hole and walking through a crowd covered in feces, he manages to acquire an autograph on the photo which he had kept in his pocket. A circling mid shot had been used to show the excitement and expression on Jamal’s face. The way that he is holding the photograph above his head with out stretched arms shows how much this means to him and how he looks up to the actor.

Sound:
There are clear background noises from the people and other cars while the two brothers and a man are talking. The banging of the next toilet stall over’s door shutting is clear, but quiet enough to hear the three speaking. The faint sound of helicopter propellers from throughout the scene starts to increase getting louder and louder, soon followed by a man screaming the name of Jamal’s favourite actor. After a clip of the actor’s work, the sound of the helicopter has increased immensely and you can tell by listening to the swarm of screams coming from villagers that the helicopter is about to land.

Pace:

The pace of this scene is the typical slow with a build up towards the end. It starts with Jamal and his brother Salim at the village toilets just going by their business. It speeds up the tiniest bit when Salim gets a “customer” and tries to hurry Jamal out of the toilet, which Jamal does not agree with. After realising the overcoming helicopter is carrying Jamal’s favourite actor, the pace increases. After Jamal realises his brother has locked him in the stall for “losing his customer” the pace quickens again in his struggle and hurry to get out. It then calms down a little when Jamal is trying to decide whether it is worth jumping in to the pile of faeces.

Slumdog Millionaire Camera Angles

Close up, panned up to the face, really yellow. Looks pained, tired, worried, stressed. Close up insists that he is very important.

Close up, man smoking makes him seem powerful, blows smoke in boy’s face showing weakness.

Starting the film at the end to know that you’re going to see how he got there. Instantly know money’s important, within the first minute they show money being scattered.

Birds eye view shot to show everyone’s watching him, making him look tiny amongst the audience.

Almost too nervous to answer the questions, no one understands that he’s being tortured behind the scenes.

Low angle shot showing they want something from him (to catch the ball).

Running through the slums away from cops, showing they new what they were doing and they’d done it all before. Music gets faster when they start running.

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